Marketing Collateral - Village Life
During an ongoing creative collaboration with the Office of Village Life in Ottawa Hills, OH, I created a range of marketing assets promoting community events, summer camps, and local programs. Because many initiatives were geared toward children and families, my approach emphasized playful, colorful, and whimsical design. These assets were used across social media, email marketing, and printed applications, including apparel.
Summer Camp ’22
Balance structure with an energetic, youthful spirit was the goal for the Summer Camp ‘22 logo. Using a mature yet vibrant color palette, pennant flag motifs, and bold typography, the final design captures the essence of the Village Life summer programs.
Safety Village
In concepting the Safety Village Kindergarten Program logo, I focused on clarity, approachability, and age-appropriate symbolism. Road sign icons tie directly to the theme, while the green “Village” sign is reminiscent of the street signage throughout the Ottawa Hills. The logo is used across social media, printed marketing materials, and on t-shirts given to every Safety Village graduate.
Summer Camp ’19
In creating the 2019 Village Life summer camp logo, I discovered digital hand illustration that gave an organic and youthful touch fit for the program.