A branding refresh for Sun Your Buns, a popular tanning salon in Columbia, South Carolina. While this project reflects an earlier stage of my design career, it represents the transformation of a salon’s outdated identity, to a fresh, inviting voice that captures its fun, beachy energy—embodying the essence of a great tan. Building on the new identity, I designed coordinated business cards and rewards punch cards to encourage customer loyalty and repeat visits.

To complete the rebrand, an animated commercial and print collateral bring the concept to life across all touchpoints.